Kathir Kuppan · Quote-to-cash architect · Founder, Nteli · Austin, TX

I built the revenue engines behind
Cisco, Dell and IBM.
Now I'm building one for everyone else.

Decades of quote-to-cash work (configure-price-quote, contracts, subscriptions and revenue management) at the world's most complex hardware companies taught me one thing: the quote is a promise the factory, the contract and the books all have to keep. Nteli is the quote-to-cash and revenue orchestration company I built so mid-market manufacturers get that same discipline, without a Cisco-sized program or budget.

CISCO·DELL·IBM→NTELI
enterprise configurators → mid-market quote-to-cash
Decades
in CPQ and
quote-to-cash
3
enterprise configurator
programs: Cisco, Dell, IBM
100+
Nteli projects
delivered since 2019
15+
active clients across
mfg, pharma, SaaS
4.9★
Salesforce AppExchange
10 verified reviews
8
priority manufacturing
verticals in the engine
01 · The enterprise years

Where I learned how a quote really works.

Cisco, Dell and IBM sell some of the most configurable products on earth. Every order is a combination of thousands of options, and every combination has to be buildable, priced correctly, contractually sound and recognizable as revenue. As an architect, I spent decades designing the configurators and quote-to-cash systems that make that work.

CISCO
Configurator Architect

The product configurator for configure-to-order networking: chassis, line cards, optics, licenses and services, with deep option dependencies, sold direct and through partners worldwide.

  • Architect of the Cisco product configurator
  • Option dependencies across chassis, modules, optics and licenses enforced by rules
  • Valid configurations priced and passed on to ordering
DELL
Configurator Architect

Rack servers and blade systems: processors, memory, drives, controllers, networking and power, configured by customers and sellers and built to order at enormous volume.

  • Configurator for Dell rack servers and blade systems
  • Every combination checked for fit and compatibility before it could be priced
  • Only buildable configurations reached the quote and the factory
IBM
Configurator Architect

Rack systems: servers, storage, switches, PDUs and cabling assembled into a rack, where space, power, weight and cooling all have to work together.

  • Configurator for IBM rack systems
  • Rack-level checks: U space, power draw, PDUs and cabling
  • A complete rack quoted as one buildable system
"At that scale you learn fast that the rules are the product. The screen is just how people reach them."— Kathir Kuppan
02 · Quote to cash, end to end

Revenue leaks at four points. I've architected all four.

Quote-to-cash is my expertise: configure-price-quote, contract management, subscription management and revenue management. They're the four points where revenue leaks, and the four questions the Leak Ledger Method asks of every dollar.

QUOTE · CPQ

Quote

What price was promised?

Product rules, price books and discount discipline. The leak: configurations that can't be built, discounts off policy, prices from a stale book.

ORDER · CONTRACT MANAGEMENT

Order

What actually transacted?

Contracts, sales agreements and amendments. The leak: orders that drift from the quote, price commitments nobody enforces.

RECOGNIZE · SUBSCRIPTION & REVENUE MGMT

Recognize

What was settled and recognized?

Billing, renewals, uplifts, claims and ASC 606. The leak: missed uplifts and renewals, invoices that don't match terms, claims paid without checking.

COMPLY · REVENUE MANAGEMENT

Comply

What was filed?

Tax, government pricing and the audit trail. The leak: filings that don't agree with the deals behind them.

At Cisco, Dell and IBM, the whole machine existed to keep these four answers in agreement. Nteli finds where they drift apart for everyone else, and closes the gap lever by lever.

03 · What those years taught me

Six principles I brought to Nteli.

These came from watching quote-to-cash succeed and fail at enterprise scale. Every Nteli engagement, and every line of the engine, is built on them.

PRINCIPLE 1

The rules are the product

A configurator is only as good as its rules: what goes with what, what's required, what's forbidden, what it costs. Get them right and any interface works. Get them wrong and no interface saves you.

PRINCIPLE 2

A quote is a promise

The factory has to build it, the contract has to honor it, finance has to recognize it and the auditor has to accept it. A quote that can't be built or booked isn't fast. It's a future write-off.

PRINCIPLE 3

Recover what you already earned

Quote to order, order to invoice, invoice to the ledger, ledger to the filing. Every handoff is a place where money quietly disappears. Put each leak on a ledger in dollars, then close it lever by lever.

PRINCIPLE 4

Every number needs a source

Sellers and engineers trust a price or a refusal when they can see why: the rule, the code section, the catalog page. Black-box answers get overridden, and overrides are where the leaks start.

PRINCIPLE 5

The customer owns the logic

Pricing and product rules are a company's crown jewels. They should run in the customer's environment, under the customer's control, governed and audited. Not locked in a vendor's admin screens.

PRINCIPLE 6

Prove it before the big bet

Enterprise programs taught me how much a long, unproven rollout costs. Nteli works in fixed-fee phases: the first one runs alongside your current process, so you see the result before you commit.

04 · The gap

The mid-market got left behind.

Cisco, Dell and IBM can afford eight-figure CPQ programs and teams of rule authors. A $20M–$500M manufacturer building control panels, pump skids, cable assemblies or data center pods runs the same complexity on spreadsheets, tribal knowledge and one senior estimator nobody can afford to lose.

Enterprise CPQ programTypical mid-market todayNteli
Who writes the rulesDedicated rule-authoring teamIn one estimator's headStarter rule packs per vertical, cited to codes and catalogs; your team overrides with its own, governed and audited
How a quote startsSeller clicks through a configuratorRFQ email re-keyed into ExcelPaste the RFQ, spec or email into Claude or the web app; the engine builds the priced quote
Who decides the priceThe rules engineWhoever touched the spreadsheet lastThe engine, from your rules and price book. The AI runs the conversation; it never invents a number
Quote to order to cashIntegrated across CRM, ERP and billingRe-typed at every stepOrchestrated across Salesforce, NetSuite, SAP, Dynamics and Epicor: the stack you already run
Cost and time to valueLarge programs, long rolloutsNot an optionSelf-serve engine; fixed-fee practice engagements with a short first phase
05 · Nteli

A quote and revenue orchestration company, with the clients to prove it.

I founded Nteli in 2019 in Austin, Texas; today we work out of Capital Factory. It has two halves that feed each other: a practice that orchestrates quote-to-cash on the systems clients already own, and an engine that turns enterprise configurator know-how into a product anyone can use.

THE PRACTICE

Quote-to-cash orchestration

Salesforce Premier Partner and Avalara Certified Partner. 100+ projects, 50+ certified architects, developers and consultants, 4.9★ across 10 verified AppExchange reviews.

  • CPQ and Revenue Cloud: complex volume discounting, multi-element deals, configure it right the first time
  • CRM-to-ERP integration: NetSuite, SAP, Dynamics 365, Oracle, through MuleSoft or direct
  • Channel revenue: Ship & Debit, chargebacks, distributor claims reconciled before they hit the books
  • Partner portals on Experience Cloud, and sales tax with Avalara AvaTax

CPQ practice →   ERP integration →

THE ENGINE

The Agent Pricing Engine

Everything I learned building enterprise configurators, as a deterministic constraint engine delivered over MCP. Agents talk. The engine decides.

  • Paste an RFQ, spec or email; get a priced, standards-checked quote in an interactive card
  • Every size, price and refusal comes from rules, with the source shown
  • Works in Claude as a custom connector; listed in the official MCP Registry
  • Starter packs per product line; customers load their own rules and price book

Watch the demos →   Use it in Claude →

06 · The Leak Ledger Method

Find the leaks across your Quote-to-Comply pipeline. Close them lever by lever.

The four questions never change. How the money moves does, so the Leak Ledger Method follows three motions, and each industry gets its own levers.

DIRECT · MANUFACTURERS

Quote → Order → Recognize → Comply

Configure-to-order products sold direct. The leak starts in the quote and follows the order into the books.

CHANNEL · SEMICONDUCTOR, PHARMA

Agree → Transact → Settle → Comply

Price lives in contracts and design registrations; the leak flows out through Ship & Debit claims and chargebacks.

RECURRING · SAAS

Quote → Contract → Recur → Comply

Termed contracts that keep transacting; the leak hides in renewals, uplifts and ratable revenue.

Estimate your leak ledger →  ·  The Leak Ledger Workshop: one day, your data, a dollar ledger per lever →

07 · The clients

Deployed for manufacturers, pharma, SaaS and finance.

Nteli has delivered for public companies, PE-backed firms and fast-growing software businesses. A few of them:

Elite PharmaceuticalsPharma · NASDAQ: ELTP
AirgasManufacturing
IntriconMedtech
Vulcan IndustrialIndustrial
Applied AdhesivesManufacturing
G-Tech ElevatorsIndustrial
Aduro AdvisorsPE / Fund admin
Binary DefenseSaaS / Security
CopyleaksSaaS / AI
OPEXUSGov tech
Studio DesignerSaaS
SpareSaaS
DecentSaaS / HR
AP FinancingFinance
New LeadersNonprofit
CLIENT STORY · PHARMA

Elite Pharmaceuticals

US specialty and generic pharma (NASDAQ: ELTP) running Salesforce CRM, Manufacturing Cloud and SAP Business One. Nteli orchestrated quote-to-cash across the stack: contracts, sales agreements, orders, invoicing and cash, in one operational flow.

The payoff: a clean data foundation that makes forecasting chargeback accruals, gross-to-net and demand tractable. Fixed fee, and Elite owns the logic, running in its own environment.

CLIENT STORY · FUND ADMINISTRATION

Aduro Advisors

A fund administrator serving 600+ client firms with $131B+ under administration. Nteli gave Aduro one mastered view across 680 isolated Salesforce orgs with Data Cloud and MuleSoft, without loosening the isolation its clients pay for.

Bank feeds from Kyriba to Xero, plus onboarding and offboarding, became routine operations instead of per-client projects.

Read the Aduro story →

★★★★★

"Nteli did exactly what they said they would do. It was on time and on budget."

Sales Cloud, CPQ · Manufacturing · AppExchange, Jul 2025
★★★★★

"We had some complex volume discounting that the team was able to overcome to not only make work but make scaleable."

Revenue Cloud · Healthcare & Life Sciences · AppExchange, Jun 2022
★★★★★

"The value of the results far exceeded what we were charged for the work."

Nonprofit Cloud · AppExchange, Apr 2021
08 · Where the engine goes next

Eight manufacturing verticals, quoted like Cisco quotes a router.

The same discipline I used on networking gear and servers, applied to the engineered-to-order products mid-market manufacturers build every day.

Data CenterPrefab pods and power trains: UPS, generators, switchgear, busway, PDUs, cooling. Racks and blades, one level up.Demo →
Panels & SwitchgearUL 508A control panels and switchgear, from a messy RFQ to a checked quote.Demo →
Power & ElectrificationGenerator and switchgear packages, e-houses, transfer switches.Coming soon
Commercial HVACAir handlers and cooling towers, selected and priced from the spec.Demo →
Instrumentation & ControlsInstruments and control systems configured by model code.Coming soon
Interconnect / CableCable assemblies and cordsets, end A to end B, with compatibility checks.Demo →
Pumps & SkidsPackaged pump and booster skids, with the panel that runs them.Demo →
HazLoc ElectricalHazardous-area equipment, where every refusal shows its code section.Demo →
09 · The path

From enterprise configurators to an engine for everyone.

Enterprise career

IBM

Configurator Architect, IBM rack systems.

Enterprise career

Dell

Configurator Architect, Dell rack servers and blade systems.

Enterprise career

Cisco

Configurator Architect, Cisco product configurator.

2019

Founded Nteli in Austin

A Salesforce practice built around revenue: CPQ, Revenue Cloud and CRM-to-ERP integration, so the number sales closes matches the number finance recognizes.

2019 → today

Salesforce Premier Partner · Avalara Certified · 100+ projects

Quote-to-cash and channel revenue across manufacturing, pharma, SaaS, finance and nonprofits. 4.9★ on the AppExchange.

Today

Based at Capital Factory, Austin

Nteli works out of Capital Factory, at the center of Austin's startup community.

2026

Agentic revenue orchestration

The practice discipline, packaged as products: AI agents run the conversation, deterministic engines decide. The first is the Agent Pricing Engine — live across its product lines, connected to Claude over MCP, listed in the official MCP Registry. There will be others.

If you quote complex products, let's talk.

Send me an RFQ you quoted recently, with names removed. I'll send back what the engine produces, and we'll compare it with yours. No deck, no pitch.

Book 30 minutes → Watch the demos
kathir@nteli.io · LinkedIn · Capital Factory, Austin, TX